Services
DIGITAL PRODUCT DESIGN
LAYING THE FOUNDATIONS
I define the overall interaction model and information architecture and generate design concepts.
DETAILING THE DESIGN
I craft wireframes, user flows, prototypes to communicate the design intent and visual design.
SUPPORTING DEVELOPMENT
I work with developers and project managers to build, evolve, and optimize products.
________________________________________________________
SERVICE DESIGN & STRATEGY
UNDERSTANDING THE CURRENT STATE
I define the overall interaction model and information architecture and generate design concepts.
DEFINING THE FUTURE VISION
I generate service concepts and describe these north-star experiences with prototypes and narratives.
DEVELOPING THE ROADMAP
I work with stakeholders and partners to articulate and sequence the steps needed to realize the future vision.
________________________________________________________
QUALITATIVE USER RESEARCH
SETUP AND PLANNING
I set the research objectives, identify the approach, create guides, and figure out the logistics.
CONDUCTING RESEARCH
I employ different methods, including in-depth interviews, contextual inquiry, behavioural mapping, diary studies.
GENERATING ACTIONABLE INSIGHTS
I utilise different insight frameworks, including maps, personas, mindsets, user archetypes, principles.
________________________________________________________
DESIGN LEADERSHIP
LEADING PROJECTS
I’ve been a hands-on design lead to teams of 4 to 15 designers by defining our approach, mentoring, owning communications.
MENTORING DESIGNERS
I’ve been a mentor since 2018, providing career coaching to more than 500 designers to support their development.
SUPPORTING INTERNAL INITIATIVES
I’ve been leading and supporting studio initiatives with a focus on workflow standardisation and optimisation.
________________________________________________________
"We were fortunate to have Özlem in the Yoti design team. She quickly built strong relationships within her team and helped establish clear, effective UX practices that improved how they worked together. Özlem brings a thoughtful approach to design, combining curiosity with a strong sense of collaboration. She’s great at bringing people together to solve complex problems and always looks for practical ways to improve the user experience. She’s smart, reliable, and genuinely a pleasure to work with. "
— Luke Helliwell | Head of Product Design - Digital Identity at Yoti
"Özlem had a great understanding of the setbacks we experienced and could grasp the improvement areas intuitively. We were approached with an impressive ability to point out how things could be improved. My daily work scheduling effort decreased by 30%. The result is even better than we imagined; we couldn’t be happier."
— Basak Avci | Project Manager at Invest in Turkey
"Özlem has always been a positive influence on any project we've worked on together. Focused, friendly, and fun she's always helped us get the job over the line, usually alongside a million other client projects! She'd be a great addition to any team."
— Ammar Çeker | Senior Product Designer at The Mobile Company
"Özlem's mentorship helped demystify the UX process and made me feel more confident in my research and design skills. Her concrete and constructive feedback always gave me opportunities to grow while feeling supported and encouraged. She was a fabulous mentor and I would recommend her to others looking to grow within UX."
— Marlee Glasgow, Mentee | Senior Product Designer at Mondo Robot
“Özlem has been great from start to finish! She knows her craft and is very good at inspiring and giving constructive feedback. She has helped me expand my horizons by providing helpful resources and guidance. ”
— Sindre Ræder, Mentee | Head of Experience at Avo Consulting
“Özlem was a great mentor and always tailored the sessions to my progress. We discussed all tasks in great detail and she gave me specific hints on how to improve. She was super-friendly and always a delight to talk to.”
— Maria Franz, Mentee | Senior Product Designer at SumUp
