Hello ✌︎ I'm Özlem Gürsoy — a Product Design Leader ✎ and Mentor based in ↬ London

I'm a human-centered product design lead with over a decade of experience in leading UX/product design across fintech, startups and enterprises. I particularly love solving complex problems and transforming ideas into intuitive, user-friendly solutions that drive measurable business outcomes.
SELECT CLIENT LIST
HSBC
Deutsche Bank
Turkish Airlines
Royal Canin
Handy
Henkel
HILTI
Victorinox
IG Metall
Signal Iduna
Turkcell

 
What I'm known for
User Research
Product Design
User Experience Design
User Interface Design
User Journeys
Service Blueprints
Usability Testing
Design Strategy
Hi-Fi Prototyping
Workshop Facilitation
Design Team Management
 
WhICH TOOLS I USE
Figma
Adobe CS
I process graphics, illustrations, and animations
Framer
I implement web pages into working sites
Jira
Board of current tasks, sprint planning, backlog
Notion
Documentation, knowledge base 
Unity
Game prototyping & development
"Özlem had a great understanding of the setbacks we experienced and could grasp the improvement areas intuitively. We were approached with an impressive ability to point out how things could be improved. My daily work scheduling effort decreased by 30%. The result is even better than we imagined; we couldn’t be happier."

— Basak Avci, Ex-colleague | Project Manager at Invest in Turkey

"I have worked with Özlem in Userspots. She is a very productive person. Detail-oriented, smart and strong designer. perfectly organised team player. She has a strong determination to full fill her goals."

—  Emrah Saribaz, Ex-colleague | Head of Design at Zalando

"Özlem has always been a positive influence on any project we've worked on together. Focused, friendly, and fun she's always helped us get the job over the line, usually alongside a million other client projects! She'd be a great addition to any team."

—  Ammar Çeker, Ex-colleague | Product Designer at The Mobile Company

"Özlem's mentorship helped demystify the UX process and made me feel more confident in my research and design skills. Her concrete and constructive feedback always gave me opportunities to grow while feeling supported and encouraged. She was a fabulous mentor and I would recommend her to others looking to grow within UX."

—  Marlee Glasgow, Mentee | Senior Product Designer at Mondo Robot

“Özlem has been great from start to finish! She knows her craft and is very good at inspiring and giving constructive feedback. She has helped me expand my horizons by providing helpful resources and guidance. She is always available for questions, and I highly appreciate her effort!”

—  Sindre Ræder, Mentee | Head of Experience at Avo Consulting

“Özlem was a great mentor and always tailored the sessions to my progress. We discussed all tasks in great detail and she gave me specific hints on how to improve. She was super-friendly and always a delight to talk to.”

—  Maria Franz, Mentee | Product Designer at SumUp



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